Tuesday, April 4, 2017

Sexism in Sports: another form of male domination


There are 1.9 million fewer women than men who participate in sports at every level.

I grew up watching sports. Hockey, baseball, and even the occasional tennis match. It was hard for me to imagine that there was and always has been a difference in the culture of sports for men and women. It was easy for me to assume that it was normal to only see male dominated sports, to only watch commercials showcasing the latest up and coming superstar in the NBA, and it also seemed normal that there was a lack of females – unless, of course, they were wearing bikinis holding a giant #2 so to symbolize the beginning of the second round in a UFC fight.

As you could imagine it was not much of a surprise that as one grows up, one begins to realize that the lack of female athletes, commentators, and overall support of females playing sports is in fact, not okay. As I began to understand the true nature of the sporting industry, it is no surprise that women in sports have continuously, across the board, been in a fight for fair pay, and even more so, for pure equality and respect. This can date back to hundreds of years ago when very few sports were considered appropriate for women, whether for reasons of supposed physical frailty, or for alleged moral dangers of vigorous exercise. In the colonial times, the few recreational activities that were acceptable for women were reserved for upper white class females. Women could travel by sleigh in the winter and horse carriage in the summer – what an opportunity!

Flash forward to the Victorian Age…
And yet again, you will find very few opportunities within the world of sport for females. But, as more and more men participated in sports, new “national” sports associations formed. And with this came little advancement in the realm of opportunity for women, as there was the Montreal Ladies Archery Club which was formed in 1858, and the new “safety” bicycle. As Tony Collins puts it, Victorian society viewed sport as “inseparable from the philosophy of Muscular Christianity, which defined itself against femininity and ‘softness.’”

Looking back to the beginning of the inequality women faced, it seems hard to believe that this would still be going on today… yet here we are… still facing the inequalities of equal pay, opportunities, and things that seem so simple, like, advertisement and sponsorship.

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It is no surprise that the number of girls dropping out of sports is at such an alarming rate. This is because how could we expect a young girl who is, for example, playing hockey, to believe that there are opportunities for her past the midget level when there is no WHL, OHL, or CHL for girls to get drafted into. There is no NHL league for women either. Yes, there is a college and university level but even with that, after college, there is Team Canada and the Olympics which maybe gets a tournament once a year and the winter Olympics occur every 4 years. This seems like a bit less in comparison to the men who play in the NHL from the month of October to May every, single, year.

The sports industry is based on unequal pay and opportunity, with a severe lack of broadcast time for female sporting events, and a lack of corporate support with a need for more women in leadership positions. There is an increasingly overabundance of male representation in the sporting industry. This ultimately affects women in sports. This is because there are decisions by corporations on which sports to spend marketing dollars on, the choices by the broadcasters on how and which sports are packaged for public consumption, and who leads our sport organizations, all directly affect how women participate in sport and how they are compensated.

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Here are a few fun facts (they aren’t really fun at all):
Ø  From 1928 to 1960, women were not allowed to compete in races of more than 200 metres, because it was felt that running for longer made them too tired.
Ø  It took until 1984 for women to make up one-fifth of competing athletes in the Olympics.
Ø  Almost half of the National Olympic committees surveyed by the IOC have fewer than 20% of women on their Executive boards, including ten nations who had no women at all.
Ø  Only 0.4% of all commercial investment is into women’s sport and only 7% of all sports coverage is of women’s sport.
Ø  Women only make up 18% of qualified coaches and 9% of senior coaches.
Ø  For almost half (49%) of publicly funded national governing bodies, less than a quarter of their board are women.

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Yes, it would be true to say that the inclusion of women has gotten better in the world of sports since the Colonial times when all they could do was ride horses. However, that does not make up for the lack of opportunity women in the sports industry face, daily. It does not okay the fact that Sidney Crosby in the NHL is making 8.7 million dollars, and yet the team to represent the United States of America in the world women’s hockey championship and the Olympics must fight for equal pay. And although they reached an agreement, I am sure that it is still not equivalent to the wealth accumulated by the males playing in the NHL. Yes, there is also a women’s basketball league, but do we see the same coverage of their tournaments as we do the NBA or even the male college basketball teams in March Madness? I think not. I think it is safe to say that although some would argue we have made great improvements, I would not. I would say, we still have a long way to go.
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Works Cited:
Marshall, Tabitha. "The History Of Canadian Women In Sport". The Canadian Encyclopedia. N.p., 2017. Web.

Wigmore, Tim. "Sport’s Gender Pay Gap: Why Are Women Still Paid Less Than Men?". Newstatesman.com. N.p., 2017. Web.

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